Working With Me

How many times have you thought to yourself “gosh I wish I had someone to help me with all this marketing crap”?

Or maybe the conversation was more like “I have no idea what I need for a logo or website and I’m not sure who to trust.”

Followed by, “I need to fill some openings this week, I’m going to run a promo and boost it on Facebook.”   

Which usually leads to, “Ugh, I wasted so much time and money writing, designing, and boosting that stupid Facebook post, then I didn’t get a single appointment.”

I promise I wasn’t eavesdropping on your internal debates.  I’ve just worked with enough beauty business owners and service providers to know how it goes. Clients usually come to me at the point where they are sick of trying to DIY it and need a partner to point them in the right direction.  These are MedSpa owners, Injectors, Estheticians and others providing services women talk to their friends about, who are ready to get organized, get strategic and get results! 

Before we get to work, you should know, I recommend a three-step process to make sure we’re the right fit for each other and that we get off to the right start. Going through my processes ensures we will not only be able to build you a brand that stands out from your competitors but one that attracts and retains high-end clients so that you can fill your schedule and get back to doing what you love without playing the “guess what works” marketing game.

My 3 Step Process

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Fit Call

Step 1 is to book a Fit Call. A Fit Call is a quick, complimentary, 15-minute phone conversation to see if I can help you and to see if we’re a good fit for each other.
We’ll also discuss Step 2.

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Brand Blueprint

Step 2 is to grab a spot on my schedule for my signature service, the Brand Blueprint. This is a 60 to 90-minute, deep dive interview where we’ll dig in to all aspects of your business and marketing. There’s more on the Brand Blueprint below.

Implement

The final step is implementation. This is where we take the recommendations I provided in your Brand Blueprint and put them to work for you!

Ready to get started?

What exactly is a Brand Blueprint?

My short answer is, it’s your plan of attack.

A more detailed answer is that my Brand Blueprint is a 60-90 minute, deep-dive interview that covers all aspects of your business. We’ll talk about how you started, where you are, and most importantly, where you want to be.

Then, I’m going to put together my recommendations that highlight where your biggest areas of opportunity are for growth and exactly what you need to stop doing AND start doing, to reach your goals.

It will provide you with actionable next steps that include the marketing tactics you need to use to get you from where you are today, to where you want to be tomorrow so that you can fill your schedule and stop worrying about marketing.

Jennifer Calero takes notes during a Brand Growth Blueprint

Here’s the best part…the BGB is literally NO RISK to you! If you decide we aren’t a good fit, or you want to tackle this on your own, you can take what I’ve mapped out in your Blueprint and implement it on your own.

Or, you can do what most people do and that’s hire me to implement it. The costs to hire me are also provided in the document AND the cost of Blueprint is deducted from our first project!

Click below to get started by booking a Fit Call!

FAQs

  • I recommend all new clients start with a Brand Blueprint. Quotes for anything you’re interested in doing, plus all that we uncover in your interview are included in the Blueprint.

    You may come to me thinking you need help with one thing, when in fact, there are many other things that need attention. Marketing is most successful when you have a multi-faceted, cohesive plan.

    Plus, I have years of experience I want to put to work for you. I am not just a website developer, or a graphic designer. I’m a marketing and communications brand strategist. So, if you’re looking for someone to just do what you want them to do, I’m probably not your person. But, if you’re looking for a partner that is going to guide you, help you create a plan and implement it, then I’m your girl! All that said, if you have an established brand and a specific project you want done, we can talk about doing one off projects as well!

  • Nope! You can take what I’ve written in the Blueprint, implement it yourself, take it to another marketing person, or have me do it. The details of the Blueprint are yours to use however you choose.

  • A Brand Blueprint is $495. If you decide to have me help you implement it, the cost of the Blueprint is deducted from the total of our first project together.