Squarespace Website Designer & Marketing Consultant for Female Entreprenuers

Simplify Your Marketing.
To learn how I can help you,
book a FREE Fit Call.

Work with a Squarespace Website Designer and Marketing Consultatnt Who Builds Foundations That Last.

Jennifer Calero owner of Small Talk with her laptop and coffee

I’m Jenn — a marketing consultant and Squarespace website designer helping women-owned small business owners simplify their marketing and grow through strong foundations, word-of-mouth, and strategic promotion.

If you’re overwhelmed, second-guessing your marketing, or tired of trying random tactics, you’re in the right place.

BOOK A FIT CALL

Marketing Shouldn’t Feel This Complicated.

Most small business owners are told to:

Post more.
Run ads.
“Be everywhere.”
Redesign their website again.

But without a clear brand and a strong website foundation, none of it works long-term.

As a marketing consultant and Squarespace website designer, I don’t start with ads or trends. I start with clarity.

Because when your brand is clear and your website supports your business properly, marketing becomes simpler — and far more effective.

The Small Talk Method

The Small Talk Method is a simplified marketing approach that helps small business owners build a strong foundation, show up clearly online, and combine word-of-mouth with intentional visibility strategies to grow sustainably.

First, we build businesses worth talking about.
Then, we create strategic ways for more people to find and trust you.

Everything I do is built around three pillars.

Brand clarity, positioning, messaging, and visual identity.

People can’t recommend what they don’t understand.
Strategic Squarespace website design, SEO fundamentals, visual consistency, and imagery that builds trust.
Even referrals check your website before booking — and new clients need a way to discover you.
Ongoing consulting and strategy guidance to help you implement, refine, and grow with intention.
Growth doesn’t come from guessing. It comes from structure and support.

Work With Us

HOW WE CAN WORK TOGETHER

Start Where You Are.

Brand &
Marketing Review

A focused strategy session to assess your brand, website, and marketing efforts — and map out clear next steps.

Ideal if you:

Feel stuck or scattered
Aren’t sure what’s working
Want clarity before investing further

Consulting & Strategy Support

Custom Squarespace website design for small business owners who need more than just a pretty site.

Your website should:

Support referrals
Improve search visibility
Clearly communicate what you do
Convert visitors into clients

Squarespace Website Design

Bi-weekly or monthly consulting for business owners who want guidance, accountability, and a marketing strategy they can actually implement.

This is not done-for-you chaos.

This is supported, strategic growth you can do yourself with a little help from a professional.

What Clients Say About Working With Me

Kristin Bradford, Kristin Ellyn Aesthetics

“Jenn did my branding and website and is now helping me with a Brand Growth Blueprint. I’m so impressed with what she’s done so far and this is only the beginning! Trust me when I say, you will not be disappointed working with Jenn!!! Highly recommend!”
Anna Haag, Anna Elizabeth Esthetics

“I have been working with Jenn for about 7 years now! She has been an enormous part of my success by helping me with my marketing for my esthetics business. She has helped my branding 10 fold and I loved what she provided in my Brand Growth Blueprint. Working with Jenn has made me so much more successful and it allows me to focus on doing things I love, like working with clients and building my team.”
Amy Avila, Avila Skin Studio

“I’ve been working with Jenn for several years now. She’s so knowledgeable, creative, patient and quick to respond when contacted! Her services are valuable and affordable. I can’t imagine my small business without her help, and I highly recommend her and trust her with my life!”
Amy Christieson, Founder of Amy Christieson & Co.

At a critical point—just before my rebrand—I knew I needed an outside perspective to help me realign and move forward with clarity. Jenn’s Marketing Blueprint process delivered exactly that. We looked at every aspect of my business, from messaging and brand positioning to strategy, visibility, and alignment. Seeing it all laid out was incredibly beneficial and gave me a much-needed opportunity to pause, reflect, and refine.
Jenn’s approach is the perfect mix of strategic, intuitive, and grounded. She tells the truth with kindness, asks insightful questions, and has an uncanny ability to distill what matters most. I walked away with confirmation of what I was doing right, clarity around what needed to shift, and a solid plan to move forward with intention.
If you’re feeling stuck, evolving, or simply ready to see your business through a fresh lens—this is the best money you will ever spend. Jenn’s work is thoughtful, insightful, and rooted in helping you attract your future clients.
Meredith Koehnlein, Enora Wellness and Aesthetics

“Jennifer has been absolutely amazing to work with. She completely redesigned my website, and it is beautiful, seamless, and so much more user-friendly. She has been instrumental in helping me market my small med spa in meaningful, local ways instead of immediately pushing paid ads. Jennifer is incredibly easy to work with, supportive, and genuinely is invested in your success. I am so grateful for her and cannot recommend her highly enough!!”