Build a Marketing Foundation That Helps Your Business Grow.

Through strategic branding, Squarespace website design, and marketing consulting, I'll help you simplify your marketing, strengthen your online presence, and create a business that's easy to recommend and positioned for sustainable growth.
To learn how I can help you,
book a FREE Fit Call.

Work with a Squarespace Website Designer and Marketing Consultatnt Who Builds Foundations That Last.

Jennifer Calero owner of Small Talk with her laptop and coffee

I’m Jenn a marketing consultant and Squarespace website designer helping women-owned small business owners simplify their marketing and grow through strong foundations, word-of-mouth, and strategic promotion.

If you’re overwhelmed, second-guessing your marketing, or tired of trying random tactics, you’re in the right place.

Marketing Shouldn’t Feel This Complicated.

Most small business owners are told to:

  • Post more.

  • Run ads.

  • “Be everywhere.”

  • Redesign their website again.

But without a clear brand and a strong website foundation, none of it works long-term.

As a marketing consultant and Squarespace website designer, I don’t start with ads or trends. I start with clarity.

Because when your brand is clear and your website supports your business properly, marketing becomes simpler — and far more effective.

The Small Talk Method

The Small Talk Method is a simplified marketing approach that helps small business owners build a strong foundation, show up clearly online, and combine word-of-mouth with intentional visibility strategies to grow sustainably.

First, we build businesses worth talking about.

Then, we create strategic ways for more people to find and trust you.

Everything I do is built around three pillars.

Jennifer Calero works on a brand and marketing review for a medical spa

HOW WE CAN WORK TOGETHER

Start Where You Are.

Brand &
Marketing Review

A focused strategy session to assess your brand, website, and marketing efforts — and map out clear next steps.

Ideal if you:

  • Feel stuck or scattered

  • Aren’t sure what’s working

  • Want clarity before investing further

Consulting & Strategy Support

Custom Squarespace website design for small business owners who need more than just a pretty site.

Your website should:

  • Support referrals

  • Improve search visibility

  • Clearly communicate what you do

  • Convert visitors into clients

Squarespace Website Design

Bi-weekly or monthly consulting for business owners who want guidance, accountability, and a marketing strategy they can actually implement.

This is not expensive done-for-you services.

This is supported, strategic growth you can do yourself with a little help from a professional.

What Clients Say About Working With Me

Ready to Simplify Your Marketing?

Start with a Brand & Marketing Review and let’s create a clear plan for your brand, website, and growth.