Services and Packages

Jennifer Calero typing on laptop

Marketing doesn’t have to be complicated but you do need a plan.

During our Brand Blueprint session, I’m going to determine what phase of my client life cycle you’re in. Most of my clients fit into one of these three phases. The phase you’re in drives which services I will recommend to you in your Brand Blueprint.

Each recommended service will tied to the goal it will help you achieve.

  • This is the phase where you’re just getting your business off the ground, or you’ve been in business for less than 2 years. During this phase I’m typically recommending services such as branding, website design and client communications while helping you build a solid infrastructure.

  • The Growth phase refers to clients that have an established brand and marketing infrastructure, but are ready to grow. In this phase, we focus on ways to bring new clients into your business so that we can book your schedule using using referral and loyalty programs, as well as social media, email marketing, SEO and occasionally, paid ads.

  • This is the final phase where everything we’ve done up until now comes together as one, well oiled machine that helps you leverage and retain the clients you’ve attracted, while continuing to bring new clients to your business as needed. The services in this phase will look different for every client based on their goals and their booking capacity.

Services

logo design icon

Branding

LOGO DESIGN

BRAND GUIDE

KEY MESSAGING

GUEST EXPERIENCE

MARKETING COLLATERAL

CANVA SETUP AND TEMPLATE DESIGN

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Websites

WEBSITE DESIGN WITH SQUARESPACE

CONTENT

SEO

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Content

EMAIL CAMPAIGNS

SOCIAL MEDIA POSTS

BLOGS

Ready to get started?

Packages

The following are the starting prices for my most in-demand services.
Personalized pricing will be provided for you in your Brand Growth Blueprint once we determine all the services you need to reach your goals.

    • Logo and Brand Board Design

    • Squarespace Site

    • Logo and Brand Board Design

    • Squarespace Site

    • Brochure

    • Business Card

    • Canva Setup

    • 8 Branded Social Media Templates

    • 1-hour planning session, monthly

    • Monthly video content idea recommendations

    • 8 posts per month, a combination of in-feed and stories

    • Up to 2 Reels

    • Posts scheduled via Meta

    • All engagement is done by the client

    Available for Facebook and Instagram Only
    Price is for ONE platform.

    Add a platform for $100/month.

    • 1-hour planning session, monthly

    • Monthly video content idea recommendations

    • 16 posts per month, a combination of in-feed and stories

    • Up to 4 Reels

    • Posts scheduled via Meta

    • All engagement is done by the client

    Available for Facebook and Instagram Only Price is for ONE platform.

    Add a platform for $200/month.

  • All other services are priced based on the client’s goals and needs.

FAQs

  • All new clients start with a Brand Growth Blueprint. Quotes for anything you’re interested in doing, plus all that we uncover in your interview are included in the Blueprint.

    You may come to me thinking you need help with one thing, when in fact, there are many other things that need attention. Marketing is most successful when you have a multi-faceted, cohesive plan.

    Plus, I have years of experience I want to put to work for you. I am not just a website developer, or a graphic designer. I’m a marketing and communications brand strategist.

    So, if you’re looking for someone to just do what you want them to do, I’m probably not your person. But, if you’re looking for a partner that is going to guide you, help you create a plan and implement it, then I’m your girl!

    After we have an established relationship, I am available for individual projects based on availability.

  • I understand budgets can be tight and while clients get the best results from letting me handle implementation, I can help in a consulting capacity if you need to DIY things. If you want to handle your marketing with my guidance, you must go through my Brand Growth Blueprint process which is $495. From there, it’s $350/month with a minimum of 3 months for us to meet bi-weekly via Zoom and discuss implementing your marketing plan. This can include content creation ideas, marketing questions and general business coaching with email support in between calls.

  • My most common paid advertising options are Google and Facebook ads.

  • Possibly. If you have invested in a professionally designed logo and have all the necessary high resolution file formats, as well as an established color palette and font selections, I may be able to help. If all of those components are not in place, I will recommend getting them in place before doing a site.

  • If you’re new to working with Small Talk, you’ll need to start with a Brand Growth Blueprint. After you go through that process, if we determine that is truly all you need help with, then yes, I can just help with social media but in most cases, social media alone is not going to be enough to grow your business.