Client: Kristin Ellyn Aesthetics
Project Overview:
I had the privilege to collaborate with a thriving medical spa, Kristin Ellyn Aesthetics, when she was seeking to elevate her brand presence, establish a more consistent online presence and streamline marketing efforts.
Strategic Approach:
We started by refreshing her logo and creating a solid brand that would be carried out across all her online and in-person marketing materials. Once complete, I built out her website using Squarespace, created coordinating collateral, and eventually moved on to helping the owner with a comprehensive brand strategy centered around consistently communicating and engaging with clients to help her leverage her existing relationships and grow her business. This included social media, email marketing, campaigns for promotions and occasional in-studio events.
The Results
In less than a few short months of working together consistently, KEA has done two campaigns that combined generated over $30,000 in additional revenue and helped fill her schedule. As we continue to communicate with and leverage her existing client base, KEA continues to see the gaps in her schedule start to fill in. Clients are trusting her with not only their injections, but also coming in for skin rejuvenation services and professional products. By diligently following my recommendations, and delivering a high-quality exceptional customer experience, KEA is well on her way to becoming one of the busiest injectors in Arlington!
