Services and Packages

Jennifer Calero typing on laptop

Services That Simplify Your Marketing & Amplify Your Growth

Marketing doesn’t have to be complicated but you do need a plan.

Whether you're a MedSpa owner, esthetician, or a woman entrepreneur building your brand—you're in the right place.

I offer two powerful ways to work together:

Done-for-You Marketing Services

  • Perfect for busy business owners who want to stay focused on clients while knowing their marketing is handled by someone who gets the beauty and wellness industry.

  • Also perfect for female entrepreneurs that want to work with a like-minded marketing professional.

    Services include:

  • Brand Development - Logo, color palette, fonts, and brand standards that reflect your vision.

  • Website Design - Custom Squarespace websites that are clean, user-friendly, and built to convert.

  • Monthly Marketing Support - Ongoing strategy, content planning, social media, SEO, email marketing, and more.

Marketing Consulting & DIY Support

Love being hands-on, but need expert guidance to stay focused and strategic? My consulting options are ideal for entrepreneurs who want to market smarter—without doing it alone.

Support includes:

  • 1:1 strategy sessions

  • Monthly or quarterly planning calls

  • Custom content calendars and action plans

  • Website and brand audits with personalized recommendations

    You do the work. I help you do it better.

Not Sure Which Is Right for You?

Let’s hop on a 15-minute Fit Call and talk it out. You’ll leave with clarity—no pressure, no sales pitch.

Done-for-You Services

logo design icon

Branding

LOGO DESIGN

BRAND GUIDE

KEY MESSAGING

GUEST EXPERIENCE

MARKETING COLLATERAL

CANVA SETUP AND TEMPLATE DESIGN

website design icon

Websites

WEBSITE DESIGN WITH SQUARESPACE

CONTENT

SEO

Content icon

Content

EMAIL CAMPAIGNS

SOCIAL MEDIA POSTS

BLOGS

Ready to get started?

I do not offer packages on most of my done-for-you services, except for monthly retainer services like social media management and email marketing.
All jobs are quoted based on the specifications of the project so please contact me for information and pricing or better yet, schedule a Brand Blueprint so we can come up with a plan before starting anything.

Marketing Consulting & DIY Packages

Brand blueprint design icon

Brand Blueprint

Start with a deep-dive strategy session where we evaluate your current marketing, branding, and digital presence.

You’ll receive a customized action plan, then send back your draft strategy for review and feedback. This blueprint lays the foundation for all future marketing efforts.

$495

Consulting Icon

Ongoing Consulting

Includes:

Two monthly Google Meets (30–60 minutes each)

Strategic support on content, campaigns, and business growth

Email support between sessions for feedback and questions

Ideal for entrepreneurs who want regular touchpoints and personalized marketing guidance while staying in control of execution.

$350/Month

Monthly marketing checkins with Small Talk

Monthly Check-Ins

One 60-minute Google Meet per month to review your content plan, discuss what’s working, and offer guidance for what’s next.

No email support included. Perfect if you want accountability without the full commitment.

$175/Month

website design icon

Website Audit

You’ll receive a full review of 5 key areas of your website—design, UX, messaging, mobile optimization, and SEO—plus actionable recommendations to boost performance and local search visibility.

$199

Coming soon….

Responsive website for Salon Nouveau with a homepage featuring a grayscale background image of a person getting a haircut, overlaid with the salon's logo, name, and a welcome message, displayed on a desktop, tablet, and smartphone.

Squarespace website templates to help you DIY your website with ease!

FAQs

  • All new clients start with a Brand Blueprint. Quotes for anything you’re interested in doing, plus all that we uncover in your interview are included in the Blueprint.

    You may come to me thinking you need help with one thing, when in fact, there are many other things that need attention. Marketing is most successful when you have a multi-faceted, cohesive plan.

    Plus, I have years of experience I want to put to work for you. I am not just a website developer, or a graphic designer. I’m a marketing and communications brand strategist.

    So, if you’re looking for someone to just do what you want them to do, I’m probably not your person. But, if you’re looking for a partner that is going to guide you, help you create a plan and implement it, then I’m your girl!

    After we have an established relationship, I am available for individual projects based on availability and I am happy to quote them as needed without the need for another Blueprint.

  • I understand budgets can be tight and while clients get the best results from letting me handle implementation, I can help in a consulting capacity if you need to DIY things. If you want to handle your marketing with my guidance, you must go through my Brand Growth Blueprint process which is $495. From there, it’s $350/month with a minimum of 3 months for us to meet bi-weekly via Google and discuss implementing your marketing plan. This can include content creation ideas, marketing questions and general business coaching with email support in between calls.

  • My most common paid advertising options are Google and Facebook ads. That said, I am not a big fan of paid advertising unless it’s absolutely necessary and I recommend doing a number of other things first before we even consider paid advertising.

  • Possibly. If you have invested in a professionally designed logo and have all the necessary high resolution file formats, as well as an established color palette and font selections, I may be able to help. If all of those components are not in place, I will recommend getting them in place before doing a site.

  • If you’re new to working with Small Talk, you’ll need to start with a Brand Blueprint. After you go through that process, if we determine that is truly all you need help with, then yes, I can just help with social media but in most cases, social media alone is not going to be enough to grow your business.