About Me,
Jennifer Calero

All good relationships start by getting to know each other. 

I’m Jennifer Calero, my friends call me Jenn!

So, here’s what you need to know about me!

I’m a mom, wife, dog mom to 2 rescue dogs and I own Small Talk.

I love all things chocolate and I’m not a morning person!  

Fresh out of college if you had asked me where I would be today, I would have said that I’d be running the marketing department for some big corporation wearing a suit to work every day.  

Today that sounds like my own version of hell on Earth!  Having kids changed me. It changed what was important. I started Small Talk after my daughter was born in 2012 and I’ve never looked back.  

Well sometimes I look back, but it’s not what you think.  The truth…I always wanted to be a hairstylist. I can’t tell you how many times I’ve gone to my local cos school and got a brochure thinking I was really going to do it.  I was going to go back and become a cosmetologist.  

After getting an undergraduate degree in communications, a Master’s in Business Administration and working as an on-staff sales and marketing director for a local spa, I just couldn’t wrap my arms around going back to school. 

So, I found a way to marry my passion for beauty industry with my skills and experience by working with beauty business owners to help them organize their marketing, get consistent and get results.  

Jennifer Calero Owner Small Talk Marketing
About Small Talk Maark

How Jennifer Calero and
Small Talk Get Things Done

Now that you know more about me, let me introduce you to Small Talk Marketing and tell you how we get things done!  Small Talk is a brand strategy studio that focuses on helping MedSpas and beauty business owners communicate with their ideal clients.  Using both digital and traditional marketing tactics, we’ll work together to simplify your marketing efforts and grow your business. As a company, our sweet spot is branding, digital content and web site design.  We’re also really great at creating cohesive digital assets that make your brand shine bright like a diamond (cue the Rhianna song) but we can help with just about any marketing-related tasks thanks to the team we have in place. 

No smoke and mirrors here.  I’m a one-woman operation. You’ll always work directly with me BUT I say “we” because I have a team of trusted contractors I lean on to get jobs done.   

Don’t worry, I’m not going to get your business then pass you off to someone else. I will always be your point person.  Everything that comes out of Small Talk has my stamp of approval, or it doesn’t go out!

So, I always hear, “when are you getting office space?” or “you should hire someone.” No thanks.  Building relationships with contractors instead of building an on-staff marketing team allows me to match projects with skill sets.  This ultimately helps me deliver the best possible end result to you. It also helps me keep my overhead down, so I can offer you affordable pricing.  As a small business owner myself, I see the value in quality services that you can actually afford so that’s what Small Talk will always be about.   

I love the marketing industry.  And, I love working with small business owners; especially savvy women business owners!  If you own a MedSpa, or provide beauty services, I want to be your go-to girl for all things marketing.

Enough About Me, Let’s Talk About You!

If you’re ready to get back to doing what you love and need a better way to handle marketing, contact me.
I want to learn more about you and your business. Then we can talk about the marketing support I can provide that can help you meet your business goals.

Not ready yet?  Join my FREE group for Beauty Business Owners.  It’s where my current clients hang out and you can get a feel for what I do.