Marketing for Women Entrepreneurs & Beauty Pros

Done‑for‑you services + DIY consulting to help you simplify your marketing and grow with confidence.
To learn how I can help you, book a FREE Fit Call.

Jennifer Calero owner of Small Talk with her laptop and coffee

I help women entrepreneurs—especially MedSpas, beauty pros, and service providers—build strong brands, create high-converting websites, and implement marketing strategies that turn open time slots into a fully booked calendar.

Whether you want done-for-you marketing services or DIY support with expert guidance, I’m here to simplify the process and help you feel confident in your brand.

I know marketing can feel overwhelming—especially when you’re not sure who to trust or what you actually need. I don’t believe in cookie-cutter campaigns or pressure to buy things that don’t fit your business.

As a Brand Strategist and Marketing Consultant, my job is to help you build a brand you’re proud of, clarify your message, and grow with intention—on your terms.

If you're ready to stop guessing and start growing, you're in the right place.

Schedule a 15-minute Fit Call and let’s see what support makes the most sense for you—done-for-you, DIY, or something in between.

What Clients Say About Working With Me

  • Kristin Bradford Owner of Kristin Ellyn Aesthetics

    Kristin Bradford, Kristin Ellyn Aesthetics

    “Jenn did my branding and website and is now helping me with a Brand Growth Blueprint. I’m so impressed with what she’s done so far and this is only the beginning! Trust me when I say, you will not be disappointed working with Jenn!!! Highly recommend!”

  • Anna Haag Owner of Anna Elizabeth Esthetics

    Anna Haag, Anna Elizabeth Esthetics

    “I have been working with Jenn for about 7 years now! She has been an enormous part of my success by helping me with my marketing for my esthetics business. She has helped my branding 10 fold and I loved what she provided in my Brand Growth Blueprint. Working with Jenn has made me so much more successful and it allows me to focus on doing things I love, like working with clients and building my team.”

  • Amy Avila Owner of Avila Skin Studio

    Amy Avila, Avila Skin Studio

    “I’ve been working with Jenn for several years now. She’s so knowledgeable, creative, patient and quick to respond when contacted! Her services are valuable and affordable. I can’t imagine my small business without her help, and I highly recommend her and trust her with my life!”