• Website Design

    Your customers are online.
    Your business should be too.

  • Branding Services

    Stand out from your competitors. Create a brand that keeps customers talking about your business.

  • Marketing Strategy

    Design a marketing plan that provides a road map for success.

Hi, there!
Welcome to Small Talk Marketing & Communications.

Small Talk Marketing & Communications is not your typical marketing agency. In fact, we really aren't a marketing agency at all. We do things a little differently and act more like the marketing department that you don't have...but need!

Small Talk is owned and operated by Jennifer Calero an experienced marketing and communications professional that understands how to help small business owners on a budget. When you work with us, Jennifer essentially becomes your Marketing Manager! We work with small businesses on web design, content marketing, email marketing, social media and more so they can grow their company at a price they can afford.

No gimmicks. No high priced campaigns and no annual contracts.
Just marketing services that you need, when you need them.

Contact Small Talk Marketing & Communications today to schedule your complimentary 1/2 hour consultation (716) 650-4111!

  • "Jennifer truly understands and captures who we are as individuals and as a business. She knows our style and the image we want to convey to our clientele. As a result, Jennifer creates the perfect marketing strategies for us!"

    Andrea Reed & Debra Battistella, Hand2Hand Occupational Therapy of WNY, PLLC

Strategy Design

Every company should have a marketing plan. Regardless of budget size or business size, having a clear cut marketing strategy that identifies goals and objectives as well as what you are going to do to achieve those goals is critical to success. Small Talk Marketing & Communications offers marketing strategy design from a simple editorial or promotional calendar all the way to a full marketing plan. Ask us about our Mini Marketing Strategy perfect for the companies that need a comprehensive plan without the high price tag.


Content should play a key role in your marketing mix. As a business owner, you have tremendous knowledge about your products or services that you need to share to engage people with your company. Whether you realize it or not, content is a big part of your business's brand. From your website to your brochures to what you say on Facebook, the words you choose represent you. It is important to be clear, professional and if they are online, you want to be sure they are optimized to generate traffic.

Social Media

Social media platforms like Facebook, Twitter, LinkedIn. Instagram and Pinterest are here to stay and the power of these networks is growing daily. If your business is not taking advantage of social media your are missing out on potential exposure to new clients. Small Talk Marketing & Communications can help you determine which social networks to be on and help you establish a strategy to grow your social media presence. We'll guide you on how to leverage social or we can manage your social accounts for you!

Web Design

Your customers are online. Your potential customers are online. If you do not have a mobile ready website to greet them, you should! Gone are the days of going to the phone book. Now when someone needs a product or service, they go to Google and search it. If you want to be found in the search results, Small Talk Marketing can help you build an affordable website that is built properly and optimized for maximum search traffic. We can also provide the killer content that web visitors actually read when they arrive!