Facebook announced today that starting next week they will be removing voluntarily deactivated and memorialized accounts. If someone that falls into one of these two categories has liked your page, your likes will decrease once they are removed. For the accounts that have been voluntarily deactivated, if the owner reactivates, the like will return to your page.
Why is Facebook messing with your likes?
Facebook cited two reasons for this initiatives; one to improve business results and two, consistency. By removing inactive accounts from pages, Facebook feels that it will give businesses better data. In terms of consistency, Facebook says they already filter likes and comments generated by deactivated or memorialized accounts from individual Page posts, so by implementing the same procedure on business pages, they are keeping the data consistent.
What does this mean for your Facebook Business Page?
Well it’s really hard to tell at this point. If you happen to have a lot fans that have deactivated or memorialized accounts, you may see a big dip in your numbers, but according to their post, Facebook doesn’t anticipate this change having a big impact at all. I am hopeful that this change will give page managers access to more accurate data, which will in turn help us when we are trying to target specific audiences but stay tuned…only time will tell how this one will play out!
To read the full post from Facebook, click here.