When you are growing a small business, marketing is important. You can’t expect people to just know about your business, no matter how awesome it is! Marketing project management is a service that I offer my clients. When I say that, many people look at me funny because they have never heard of such a thing…so in this post I’m going to explain!
What is marketing project management?
If you were to build a house, you would hire a contractor to oversee the project right? Unless you have experience working in construction, your answer would most likely be ‘yes’. They know the best way to build a house so that it stands the test of time and you have minimal problems with it. They also know who to call for plumbing, electric and building supplies. If you had to figure all this out on your own, it would take a lot of time and you may find yourself working with providers that are less than reputable.
The same holds true for your small business’s marketing projects. Marketing projects range from building a website to putting together a new brochure and everything in between. Let’s take building a website as an example. When you don’t know the ins and outs of the process to design a new website, the process can be overwhelming and you are making yourself vulnerable. It can also be confusing to understand what you need and want.
Having an experienced person in your corner can really help make designing a new website a lot easier. It can help you get a website that works the way you need it to and generates leads for your business. And yes, you do have to pay for their time, but having an experienced marketing person working as a part of your team can actually save you money in the long run.
Let’s Save You Money
On numerous occasions I’ve seen business owners who opted to try and manage the design of their own website and they ended up getting taken advantage of by “professionals” that are only out for one thing…money! Of course, we are all in business to make money, but there is a fine line in the sand between the marketing provider that wants to help the client and make a profit versus the one that just wants to deliver a product and get paid. Do you see the difference?
Also, when it comes to website design, I have seen customers who try to manage this project themselves end up with sites that don’t function properly. Even if the site looks nice, a few months into using it they find out things aren’t what they should be on the back end. Then what happens? The client is paying to have the site fixed or rebuilt properly.
The Morale of the Story
So the morale of this story is, if you aren’t sure how to build a website, design a brochure or manage other marketing projects on your to-do list, consider working with Small Talk Marketing & Communications. If I don’t offer the service, I have a trusted pool of resources I can call on to get your marketing project done on time, on budget and get it done well! Plus you’ll have me, Jennifer Calero, Small Talk’s owner advocating for you throughout the process and explaining things as we go.
Need more information on how Small Talk Marketing & Communications can help you with your next marketing project?