by Jennifer Calero | Social Media
It can be difficult to judge whether the hard work and time you invest in social media is working or not. For a small business owner, with limited time and resources, it may be difficult to keep your eye on the big picture when it comes to social media. Small...
by Jennifer Calero | Social Media
Having a social savvy kid can come in handy as a parent learning to navigate the world of social media. I say this as the daughter of a parent who can barely check their own email let alone post to Facebook. As a small business owner, it may be tempting to tap into...
by Jennifer Calero | Social Media
I hear from small business owners all the time that they are “just going to have their employee set up a business Facebook page” for them and let them handle it. My immediate thought is YIKES! Many owners think, “oh my employees are young and savvy...
by Jennifer Calero | Marketing for Small Businesses, Social Media
Facebook has certainly thrown some changes at business page owners over the last year and I have no doubt that will continue throughout 2015. I have had clients and heard of larger companies deciding to take a “break” from Facebook, not post as often and...
by Jennifer Calero | Social Media
When it comes to social media, you’ll find a lot of people in the industry calling themselves “gurus” and claiming to know the recipe to the “secret sauce” that drives fans to business pages by the dozens. While there are definitely some...
