by Jennifer Calero | Social Media
Having a social savvy kid can come in handy as a parent learning to navigate the world of social media. I say this as the daughter of a parent who can barely check their own email let alone post to Facebook. As a small business owner, it may be tempting to tap into...
by Jennifer Calero | Marketing for Small Businesses, Social Media
Facebook has certainly thrown some changes at business page owners over the last year and I have no doubt that will continue throughout 2015. I have had clients and heard of larger companies deciding to take a “break” from Facebook, not post as often and...
by Jennifer Calero | Social Media
When you click on a Facebook business page and they have thousands of fans does that impress you? Does that make you think more of the brand? Will you like a page just because thousands of others have? Your answer to all these questions may be yes and because of...
by Jennifer Calero | Social Media
When it comes to social media, you’ll find a lot of people in the industry calling themselves “gurus” and claiming to know the recipe to the “secret sauce” that drives fans to business pages by the dozens. While there are definitely some...
by Jennifer Calero | Social Media
When you work with social media as I do, it is easy to get wrapped up in working on your client’s initiatives and put your own on the back burner. The same is true for most businesses, its easy to focus on your client’s needs and often difficult to carve...
