by Jennifer Calero | Social Media
It can be difficult to judge whether the hard work and time you invest in social media is working or not. For a small business owner, with limited time and resources, it may be difficult to keep your eye on the big picture when it comes to social media. Small...
by Jennifer Calero | Social Media
Having a social savvy kid can come in handy as a parent learning to navigate the world of social media. I say this as the daughter of a parent who can barely check their own email let alone post to Facebook. As a small business owner, it may be tempting to tap into...
by Jennifer Calero | Social Media
I hear from small business owners all the time that they are “just going to have their employee set up a business Facebook page” for them and let them handle it. My immediate thought is YIKES! Many owners think, “oh my employees are young and savvy...
by Jennifer Calero | Marketing for Small Businesses, Social Media
Facebook has certainly thrown some changes at business page owners over the last year and I have no doubt that will continue throughout 2015. I have had clients and heard of larger companies deciding to take a “break” from Facebook, not post as often and...
by Jennifer Calero | Social Media
When you click on a Facebook business page and they have thousands of fans does that impress you? Does that make you think more of the brand? Will you like a page just because thousands of others have? Your answer to all these questions may be yes and because of...
