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5 Marketing Lessons We Learned in 2015

by Jennifer Calero | Marketing for Small Businesses, Small Business Tips

When you think about marketing do you feel like the woman in this picture?  If so, this post is for you!  At the end of each year, I like to take a moment to reflect and share the marketing lessons I learned throughout the year.  If we look at what we learned in 2015,...

What is marketing project management?

by Jennifer Calero | Marketing for Small Businesses

When you are growing a small business, marketing is important. You can’t expect people to just know about your business, no matter how awesome it is! Marketing project management is a service that I offer my clients. When I say that, many people look at me funny...

5 Marketing Lessons I Learned In 2014

by Jennifer Calero | Marketing for Small Businesses, Small Business Tips

The end of the year is the perfect time to step back and reflect and on what you learned over the last 365 days so you can start the new year out on the right foot.  And, let’s be honest, if you’ve made some mistakes throughout the year, reflecting on what...

3 Tips to Help Improve Your Marketing This Holiday Season

by Jennifer Calero | Marketing for Small Businesses, Small Business Tips

It’s a hectic time of year.  If you own a small business, managing your marketing, running your business and dealing with the holidays in general may prove to be challenging.  However, just because you are busy with the holiday does not mean that you can put...

Client Success Story: The Power of a Marketing Plan

by Jennifer Calero | Marketing Strategy

I’m a planner.  I plan everything.  I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way! With that in mind, helping my clients create a strategy is one of my favorite things to do.  What is...
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