by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy
Let’s be honest, writing a marketing plan isn’t all that fun. In fact, authoring a marketing plan is a lot of work. Because of these two things, most small business owners go without having a solid marketing plan in place. Unfortunately, not having a...
by Jennifer Calero | Marketing for Small Businesses, Small Business Tips
The end of the year is the perfect time to step back and reflect and on what you learned over the last 365 days so you can start the new year out on the right foot. And, let’s be honest, if you’ve made some mistakes throughout the year, reflecting on what...
by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy
What is your marketing strategy? I’ve been talking with one of my client’s about their marketing strategy and in doing so, I was reminded that I myself, the marketing manager, do not have a marketing strategy for my own business! Terrible right?...
