716.650.4111 jennifer@smalltalkmarketing.com
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How can I help you?

by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy

Do you have a to-do list that is a mile long?  Are your marketing projects getting pushed to the back burner because you’ve got too much to do running your business?  Do you have a lot of ideas on how to market your business, but no time to implement them? If...

Spring Cleaning for Small Business Owners: 5 Areas of Your Marketing Program that Need Attention Now

by Jennifer Calero | DIY Marketing, Marketing for Small Businesses

I love Spring cleaning!  Don’t think I am crazy, I actually do like cleaning.  I love the feeling of a clean house that is, free of clutter, organized and ready to run without issues. This year, I’m doing some Spring cleaning in my business and I encourage...

Customer Service – How a Small Business Can Compete with a National Brand

by Jennifer Calero | Small Business Tips

You can have the biggest marketing budget in the world and the best product but if your customer service needs improvement, it will eventually catch up with your business.  In the past month, I’ve been working to get a lot of my “back office” type...

Know When to Say No to a DIY Project

by Jennifer Calero | DIY Marketing, Marketing for Small Businesses

A while back I did a guest post for another site about DIY marketing resources that can help small businesses look professional but also be budget friendly.  Taking on marketing tasks that many companies outsource can be a great way for a business to save money.  I am...
When Your Social World Meets Your Real World – One Mistake to Avoid

When Your Social World Meets Your Real World – One Mistake to Avoid

by Jennifer Calero | Social Media

Many people don’t understand social media and don’t understand how it can benefit their business. With out this turning into a post about social media, the best way I can explain it is by saying socialmedia is about having a conversation and making...
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