by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy
Do you have a to-do list that is a mile long? Are your marketing projects getting pushed to the back burner because you’ve got too much to do running your business? Do you have a lot of ideas on how to market your business, but no time to implement them? If...
by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy, Small Business Tips
2015 marketing trends have already started to surface. I know what you’re thinking “we haven’t even made it to Halloween yet!” I agree it’s far too soon to be thinking about 2015 but when it comes to planning your marketing strategy, its...
by Jennifer Calero | Branding, Marketing for Small Businesses
Every great brand has to start somewhere and there is nothing better than being in on the ground floor of a company that is just getting off the ground. Meet Hand2Hand Occupational Therapy of WNY, PLLC. Owners, Debbie and Andrea are Occupational Therapists by trade...
by Jennifer Calero | Marketing for Small Businesses, Small Business Tips
Many small businesses ask me what they can do to get in front of their target audience when they don’t have a huge marketing budget. One of the first things I typically suggest is a direct mail campaign. Sounds old school right? Well it sort of is but guess...
by Jennifer Calero | Marketing for Small Businesses
Even though a lot of our professional interactions happen from behind the computer screen these days, in person networking is still important. Putting in some “face time” can be a great way to grow your professional contacts and your business. In order...
