716.650.4111 jennifer@smalltalkmarketing.com
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How can I help you?

by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy

Do you have a to-do list that is a mile long?  Are your marketing projects getting pushed to the back burner because you’ve got too much to do running your business?  Do you have a lot of ideas on how to market your business, but no time to implement them? If...

2015 Marketing Trends: 5 Things That Need To Be In Your Plans

by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy, Small Business Tips

2015 marketing trends have already started to surface.  I know what you’re thinking “we haven’t even made it to Halloween yet!” I agree it’s far too soon to be thinking about 2015 but when it comes to planning your marketing strategy, its...

Client Success Story: The Start of a Great Brand

by Jennifer Calero | Branding, Marketing for Small Businesses

Every great brand has to start somewhere and there is nothing better than being in on the ground floor of a company that is just getting off the ground.  Meet Hand2Hand Occupational Therapy of WNY, PLLC.  Owners, Debbie and Andrea are Occupational Therapists by trade...

Does Direct Mail Still Work?

by Jennifer Calero | Marketing for Small Businesses, Small Business Tips

Many small businesses ask me what they can do to get in front of their target audience when they don’t have a huge marketing budget.  One of the first things I typically suggest is a direct mail campaign.  Sounds old school right?  Well it sort of is but guess...

3 Things to Do After a Networking Event to Grow Your Business

by Jennifer Calero | Marketing for Small Businesses

Even though a lot of our professional interactions happen from behind the computer screen these days, in person networking is still important.  Putting in some “face time” can be a great way to grow your professional contacts and your business.  In order...
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