by Jennifer Calero | Marketing for Small Businesses, Small Business Tips
When you think about marketing do you feel like the woman in this picture? If so, this post is for you! At the end of each year, I like to take a moment to reflect and share the marketing lessons I learned throughout the year. If we look at what we learned in 2015,...
by Jennifer Calero | DIY Marketing, Small Business Tips
Do you want to improve your business’s online presence? Of course you do, most small business owners know that a business’s online presence is important they just aren’t sure exactly what they need to do to make it better! Of course you could call...
by Jennifer Calero | Marketing for Small Businesses, Outsourcing Your Marketing
Getting the most out of your marketing team is important when justifying the expense of outsourcing. I have met a number of small business owners that tell me they’ve tried to outsource their marketing tasks but haven’t had luck working with marketing...
by Jennifer Calero | Small Business Tips
While being in business for yourself can be very rewarding, the truth is it can also be very hard. There is a lot to do to keep things running…and growing! When you work for someone else, you typically have a defined role. A role that allows you to leave at...
by Jennifer Calero | Marketing Strategy
I’m a planner. I plan everything. I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way! With that in mind, helping my clients create a strategy is one of my favorite things to do. What is...
