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5 Marketing Lessons We Learned in 2015

by Jennifer Calero | Marketing for Small Businesses, Small Business Tips

When you think about marketing do you feel like the woman in this picture?  If so, this post is for you!  At the end of each year, I like to take a moment to reflect and share the marketing lessons I learned throughout the year.  If we look at what we learned in 2015,...

5 Things You Can Do to Improve Your Business’s Online Presence

by Jennifer Calero | DIY Marketing, Small Business Tips

Do you want to improve your business’s online presence?  Of course you do, most small business owners know that a business’s online presence is important they just aren’t sure exactly what they need to do to make it better!  Of course you could call...

How to Get the Most Out of Your Marketing Team

by Jennifer Calero | Marketing for Small Businesses, Outsourcing Your Marketing

Getting the most out of your marketing team is important when justifying the expense of outsourcing.  I have met a number of small business owners that tell me they’ve tried to outsource their marketing tasks but haven’t had luck working with marketing...

3 Tips for Staying Focused on Your Business

by Jennifer Calero | Small Business Tips

While being in business for yourself can be very rewarding, the truth is it can also be very hard.  There is a lot to do to keep things running…and growing!  When you work for someone else, you typically have a defined role.  A role that allows you to leave at...

Client Success Story: The Power of a Marketing Plan

by Jennifer Calero | Marketing Strategy

I’m a planner.  I plan everything.  I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way! With that in mind, helping my clients create a strategy is one of my favorite things to do.  What is...
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