by Jennifer Calero | Small Business Tips
While being in business for yourself can be very rewarding, the truth is it can also be very hard. There is a lot to do to keep things running…and growing! When you work for someone else, you typically have a defined role. A role that allows you to leave at...
by Jennifer Calero | Marketing Strategy
I’m a planner. I plan everything. I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way! With that in mind, helping my clients create a strategy is one of my favorite things to do. What is...
by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy
What is your marketing strategy? I’ve been talking with one of my client’s about their marketing strategy and in doing so, I was reminded that I myself, the marketing manager, do not have a marketing strategy for my own business! Terrible right?...
