716.650.4111 jennifer@smalltalkmarketing.com
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What is marketing project management?

by Jennifer Calero | Apr 22, 2015 | Marketing for Small Businesses

When you are growing a small business, marketing is important. You can’t expect people to just know about your business, no matter how awesome it is! Marketing project management is a service that I offer my clients. When I say that, many people look at me funny...

Client Success Story: The Power of a Marketing Plan

by Jennifer Calero | Nov 21, 2014 | Marketing Strategy

I’m a planner.  I plan everything.  I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way! With that in mind, helping my clients create a strategy is one of my favorite things to do.  What is...

What happened to word of mouth?

by Jennifer Calero | Jul 21, 2014 | Marketing for Small Businesses, Marketing Strategy, Social Media

I recently read an article on Forbes that talked about the importance of word of mouth marketing as a part of your social media strategy.  As a marketer, a small business owner and someone who generally likes to share positive consumer experiences with my friends and...

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