by Jennifer Calero | Branding
And how do I use it in my branding? Branding is a confusing topic to many business owners. Whenever I work with a business, I always recommend they review their branding and make sure it is still in line with their company. Before I dig in to how to use your brand...
by Jennifer Calero | Branding, Marketing for Small Businesses
I love building brands. It’s one of my favorite marketing solutions to offer. In the case of one of my newer clients, Plumeria, they already had an established brand when we got to work. They had a logo recognized by many of their customers and with the...
by Jennifer Calero | Marketing Strategy
I’m a planner. I plan everything. I still use a pen and paper planner to map out all of life’s obligations and I wouldn’t have it any other way! With that in mind, helping my clients create a strategy is one of my favorite things to do. What is...
by Jennifer Calero | Branding, Marketing for Small Businesses
Every great brand has to start somewhere and there is nothing better than being in on the ground floor of a company that is just getting off the ground. Meet Hand2Hand Occupational Therapy of WNY, PLLC. Owners, Debbie and Andrea are Occupational Therapists by trade...
by Jennifer Calero | Branding, Marketing for Small Businesses
In the past week I’ve had several conversations about branding so I thought it would be a good time to do a post on the subject. You see, a lot of small business owners know that branding is important but they can’t actually define what it is. If you...
