Do you have a to-do list that is a mile long? Are your marketing projects getting pushed to the back burner because you’ve got too much to do running your business? Do you have a lot of ideas on how to market your business, but no time to implement them?
If you answered yes to any of these questions, I can help! I’ve been doing some networking over the last month and when I introduce myself and tell people I am Independent Marketing Manager, it usually takes a minute for that title to sink in. I can always see their wheels turning and them wondering exactly what it is that I do. So, I thought it was time to post about it!
First, let’s talk about a traditional Marketing Manager and their role. If you have never worked in a company with a Marketing Manager, you may have no idea what a Marketing professional actually does! Companies typically hire a Marketing Manager to oversee the development and implementation of their marketing strategy. The responsibilities of a Marketing Manager will vary from company to company and are often impacted by the business’s size. Larger companies may have a marketing department in which the Marketing Manager oversees several team members that specialize in various areas of marketing; digital, social media, advertising, media buying and more.
In small businesses you may find a Marketing Manager that has a variety of skills and can handle a good portion of the marketing tasks on their own. If there is something that falls outside of their skill set, the Marketing Manager will typically find a third party resource to work with to get the job done. In this scenario, the Marketing Manager is responsible for overseeing the initiative and making sure that it is implemented according to the company’s needs.
The above is exactly how I operate! I work with smaller companies that need someone with an overall knowledge of marketing but don’t need a full-time Marketing Manager on staff (or can’t afford one). So now that you know more about Marketing Managers, here are 5 ways I can help you manage your business’s marketing efforts.
Many small business owners know they need to market their company to help it grow but they have no idea where to start. There are so many options when it comes to marketing these days and it can be difficult to know what your business needs and does not need. I help my clients determine which marketing tactics will be most effective for their business and their budget.
Implementing a Marketing Strategy
If you are a business owner that already has a strategy in place, great! The problem then becomes having the time to implement it. That’s where I come in. I have several clients that know what they need to do to successfully market their company, they just don’t have the time to do because they are busy running the day to day operation. I can take an existing marketing strategy and implement it so you as the small business owner have time to focus on your business.
I often work with clients that have marketing projects that need to get done but they don’t have the time or knowledge to tackle it themselves. Website development and collateral design are two of the most popular projects that I work on. I help small business owners manage their marketing projects so they can just tell me what they need and I deliver the finished product…sounds great, right?
As a soloprenuer I know how tough it can be to brainstorm new ideas. When you work alone there is no one to bounce ideas off of and talk through the details with. I work with several clients in a consulting capacity. I have consulted with clients on their marketing strategy, specific projects and even event specific projects.
From time to time I get projects that are what I call one-timers…things that will only happen once in a while. For example, right now I am working with a start-up on their grand opening celebration. Many companies host anniversary parties or create marketing campaigns around things happening in the business that aren’t regular occurrences; launching a new product or service, offering a workshop, etc. Creating and implementing a plan to market and/or promote one-time happenings is also something I can help with!
As you can see, there are a lot of ways I can help you and your business handle your marketing more efficiently. I would be happy to talk with you and give you a complimentary proposal on how we could work together. So, if you have more questions about what I do or how I can help you and your business, comment below, email me or visit my Facebook page and let’s talk!