I love building brands. It’s one of my favorite marketing solutions to offer. In the case of one of my newer clients, Plumeria, they already had an established brand when we got to work. They had a logo recognized by many of their customers and with the owner’s background in marketing, they also had a very consistent look and feel to the rest of their marketing materials. We started talking about building them a new, Mac Daddy e-commerce site so they could get their products out to the masses and the next thing I knew we were re-branding their entire company. Game on baby!
Building a Brand
If you’ve read through this site, you know that I often collaborate with other marketing agencies to get things done for my clients. In the case of Plumeria’s brand and e-commerce site, I immediately thought of a company called The Savvy Socialista (TSS). They are experienced at branding female focused companies, they make killer e-commerce sites and I knew they would make Plumeria’s brand look great. For the purposes of this project I am serving as the project manager, acting as a consultant to the client and helping with copywriting.
The first step in the process was to create a new logo and brand elements for Plumeria. The owner really loved her font and some of the colors she was currently using so we asked TSS to use her colors and font in a new logo design. The initial thought was to give her existing logo a face lift.
TSS came back with a refreshed version of her current logo. I was a little nervous because she did not use the owner’s beloved Lavendaria font, but the owner was open to change and saw how beautiful a little update could make things. Here’s a before and after of the company’s logo:
In addition to this beautiful logo, TSS gave Plumeria a full arsenal of brand elements to use throughout their marketing materials including textures, variations of their logo, social media icons, fonts and complimentary graphics. Here’s their brand board:
I couldn’t be happier for Plumeria. With this refreshed branding, they are going to do big things! This new look and feel has set the stage for future growth and now we are working on launching their new e-commerce site. Stay tuned for the unveiling of that beauty.
Plumeria makes all natural and organic luxury bath products including bath bombs, soaps, lotions and more. Headquarted in Grand Island, NY they are almost two years old and already growing by leaps and bounds. In addition to their website and retail location, Plumeria also has nearly 20 direct sales reps in several states selling Plumeria products to women and men who care about what they put on their skin.