by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Social Media
For the first time in many years, the importance of email marketing became crystal clear when Facebook and it’s counterparts experienced an extended outage…6 hours to be exact. In that time, Facebook lost a LOT of money and the world was forced to disconnect. A lot...
by Jennifer Calero | Social Media
Cross posting from Instagram to Facebook (or vice versa) is now a built in feature on both platforms. Cross posting content can make managing social media easier and less time consuming. Who’s not looking for ways to make life easier, right? Easy or not,...
by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Social Media
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play an important role in your strategy. Your website needs to be optimized so you’re coming up under location based searches and you MUST have a Google Business...
by Jennifer Calero | Marketing for Small Businesses, Social Media
[vc_row][vc_column][vc_column_text]You may ask, why do you I need to like other pages as my business page on Facebook? Simple, social media isn’t just about spewing your message all the time. It’s about engaging with a community. A great way to do that...
by Jennifer Calero | Marketing for Small Businesses, Social Media
[vc_row][vc_column width=”1/2″][vc_column_text]Let’s talk about Facebook updates. They can be a pain for marketers and for small business owners but Facebook loves to make updates whether it be to their algorithm, their layout, or features they...
by Jennifer Calero | Social Media
It can be difficult to judge whether the hard work and time you invest in social media is working or not. For a small business owner, with limited time and resources, it may be difficult to keep your eye on the big picture when it comes to social media. Small...
