by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Small Business Tips
Do you have a referral program? Whenever a new client comes to me for marketing help, one of the first questions I ask is “do you have a referral program?” I often hear things like, “I thank clients if they send someone to me, but I don’t...
by Jennifer Calero | Employee Communications, Small Business Tips
If you have employees, you NEED an employee handbook! I just went through the process of helping a client come up with a draft of her employee handbook. You’re probably thinking, how is an employee handbook marketing related? Many people think employee handbooks...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Marketing Strategy, Small Business Tips
When you’re busy, it can be tempting to stop marketing your business. Marketing is typically one of the first expenses to be cut when things are slow. When you stop marketing your business because you’re busy or slow, you’re actually setting...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Small Business Tips
Re-opening after COVID-19 will present some challenges in terms of keeping yourself and your clients safe. You’ll need more equipment, more cleaning and you’ll need to put new procedures in place to make it all happen. So, how does all this impact client...
by Jennifer Calero | Marketing for Small Businesses, Marketing Strategy, Small Business Tips
No matter how big or small, all businesses experience ups and downs. When business is slow and you want answers, the first stop is usually to the marketing person. After all, isn’t it their job to grow your business? Of course, but what if the problem...
by Jennifer Calero | Branding, DIY Marketing, Marketing for Small Businesses, Small Business Tips
As a small business owner, brand loyalty is definitely a topic that should be at the forefront of your marketing plans. We are in an economy where many consumers make choices based on price. We are also in an economy where consumers want immediate access to the...
