by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
Some MedSpas and beauty service providers are super busy in the summer, while others experience a “Summer Slow Down”. Dips in business can happen any time of year. If you feel like you’re experiencing a Summer Slow Down, DON’T PANIC! ...
by Jennifer Calero | Marketing Strategy
How are you tracking success in your beauty business? Most owners gauge success by how much money is in their bank account. Of course that’s a good start, but it’s also important to understand what’s working and what’s not in case that bank...
by Jennifer Calero | Marketing for MedSpas, Marketing for Skin Care Providers, Marketing Strategy
Many MedSpa owners get caught up trying to come up with new promotions month after month. Let me start by saying, you don’t HAVE to offer a promotion every month. There are many other things you can do to create content that resonates with your clients, positions...
by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
As we approach the mid-year mark, it’s a great time to consider conducting a marketing audit on your business. A marketing audit is the process of taking a step back and evaluating every aspect of your marketing strategy. When done correctly, a marketing audit...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Marketing Strategy, Small Business Tips
When you’re busy, it can be tempting to stop marketing your business. Marketing is typically one of the first expenses to be cut when things are slow. When you stop marketing your business because you’re busy or slow, you’re actually setting...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Marketing Strategy
Did you have a plan to keep your business afloat and navigate the COVID-19 shutdown? I know I didn’t. From businesses to schools, the complete shutdown of commerce as we know it has had a lot of people scrambling, including my Beauty Business Owners. In this...
