by Jennifer Calero | Marketing for Small Businesses
If you’re still using stock photography on your website and social media, listen up! It’s time to invest in you and your business this year. In this post I’ll explain why you need to make booking a brand photoshoot a priority and start building a...
by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Social Media
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play an important role in your strategy. Your website needs to be optimized so you’re coming up under location based searches and you MUST have a Google Business...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Marketing Strategy, Small Business Tips
When you’re busy, it can be tempting to stop marketing your business. Marketing is typically one of the first expenses to be cut when things are slow. When you stop marketing your business because you’re busy or slow, you’re actually setting...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses
Sharing before and after photos is one of the best ways to grow your business! That said, sharing the photos isn’t enough. If you really want your before and afters to work for you, it’s a good idea to invest some time and effort in to making them look...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Marketing Strategy
Did you have a plan to keep your business afloat and navigate the COVID-19 shutdown? I know I didn’t. From businesses to schools, the complete shutdown of commerce as we know it has had a lot of people scrambling, including my Beauty Business Owners. In this...
by Jennifer Calero | Marketing for Small Businesses
The Coronavirus is starting to make an impact on businesses across the U.S. as it takes the country by storm. Whether you are personally worried or not, there are A LOT of places that are trying to be proactive about preventing the spread of this thing and it’s...
