by Jennifer Calero | May 18, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Social Media
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play an important role in your strategy. Your website needs to be optimized so you’re coming up under location based searches and you MUST have a Google Business...
by Jennifer Calero | May 4, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
As we approach the mid-year mark, it’s a great time to consider conducting a marketing audit on your business. A marketing audit is the process of taking a step back and evaluating every aspect of your marketing strategy. When done correctly, a marketing audit...
by Jennifer Calero | Apr 9, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Small Business Tips
Do you have a referral program? Whenever a new client comes to me for marketing help, one of the first questions I ask is “do you have a referral program?” I often hear things like, “I thank clients if they send someone to me, but I don’t...
by Jennifer Calero | Mar 22, 2021 | Employee Communications, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
Internal communications should be part of your marketing plan. When business owners think of a marketing plan, they often think about external communications…things their customers and potential customers see. Businesses communicate with their customers in...
by Jennifer Calero | Feb 24, 2021 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
Spring events are a great way to get people in to your business after a long winter! They are also the perfect opportunity to promote and start booking your summer services. In this post, I’ll cover some ideas for spring events followed by ways to leverage...
by Jennifer Calero | Sep 17, 2020 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Marketing Strategy, Small Business Tips
When you’re busy, it can be tempting to stop marketing your business. Marketing is typically one of the first expenses to be cut when things are slow. When you stop marketing your business because you’re busy or slow, you’re actually setting...
