by Jennifer Calero | Aug 3, 2022 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
The last quarter AND your busy season is almost here! The holidays are a busy time for beauty services providers which means it’s often the time marketing functions fall to the way side. So, before you get busy, I suggest you do a marketing audit AND map out...
by Jennifer Calero | May 19, 2022 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
Some MedSpas and beauty service providers are super busy in the summer, while others experience a “Summer Slow Down”. Dips in business can happen any time of year. If you feel like you’re experiencing a Summer Slow Down, DON’T PANIC! ...
by Jennifer Calero | Oct 12, 2021 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Social Media
For the first time in many years, the importance of email marketing became crystal clear when Facebook and it’s counterparts experienced an extended outage…6 hours to be exact. In that time, Facebook lost a LOT of money and the world was forced to disconnect. A lot...
by Jennifer Calero | May 18, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Social Media
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play an important role in your strategy. Your website needs to be optimized so you’re coming up under location based searches and you MUST have a Google Business...
by Jennifer Calero | May 4, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
As we approach the mid-year mark, it’s a great time to consider conducting a marketing audit on your business. A marketing audit is the process of taking a step back and evaluating every aspect of your marketing strategy. When done correctly, a marketing audit...
by Jennifer Calero | Apr 9, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Small Business Tips
Do you have a referral program? Whenever a new client comes to me for marketing help, one of the first questions I ask is “do you have a referral program?” I often hear things like, “I thank clients if they send someone to me, but I don’t...
