by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Social Media
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play an important role in your strategy. Your website needs to be optimized so you’re coming up under location based searches and you MUST have a Google Business...
by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
As we approach the mid-year mark, it’s a great time to consider conducting a marketing audit on your business. A marketing audit is the process of taking a step back and evaluating every aspect of your marketing strategy. When done correctly, a marketing audit...
by Jennifer Calero | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Small Business Tips
Do you have a referral program? Whenever a new client comes to me for marketing help, one of the first questions I ask is “do you have a referral program?” I often hear things like, “I thank clients if they send someone to me, but I don’t...
by Jennifer Calero | Branding, DIY Marketing, Marketing for Small Businesses, Small Business Tips
As a small business owner, brand loyalty is definitely a topic that should be at the forefront of your marketing plans. We are in an economy where many consumers make choices based on price. We are also in an economy where consumers want immediate access to the...
by Jennifer Calero | DIY Marketing, Marketing for Small Businesses, Website Design and Development
Do you have an ugly website? Be honest with yourself. If there is even a doubt in your mind that your website may be due for a face-lift chances are, you are WAY past due for one! I’m obviously a bit bias on the topic of having an ugly website. It’s my...
by Jennifer Calero | DIY Marketing, Small Business Tips
Do you want to improve your business’s online presence? Of course you do, most small business owners know that a business’s online presence is important they just aren’t sure exactly what they need to do to make it better! Of course you could call...
