by Jennifer Calero | Branding
Brand Board. Brand Guide. Brand Standards. There are many different names for what I refer to as a brand board. Regardless of what you call it, a brand board should be an important piece of your beauty business’s strategy. Why do I need a brand board? Before I...
by Jennifer Calero | Branding
[vc_row][vc_column][vc_column_text] Is there a need for branding in the beauty industry? Yes, you need to brand your beauty business! This morning there was a post on LinkedIn by a fellow marketer that grabbed my attention. I saw the post just as I was sitting down...
by Jennifer Calero | Branding, DIY Marketing, Marketing for Small Businesses, Small Business Tips
As a small business owner, brand loyalty is definitely a topic that should be at the forefront of your marketing plans. We are in an economy where many consumers make choices based on price. We are also in an economy where consumers want immediate access to the...
by Jennifer Calero | Branding
And how do I use it in my branding? Branding is a confusing topic to many business owners. Whenever I work with a business, I always recommend they review their branding and make sure it is still in line with their company. Before I dig in to how to use your brand...
by Jennifer Calero | Branding, Marketing for Small Businesses
I love building brands. It’s one of my favorite marketing solutions to offer. In the case of one of my newer clients, Plumeria, they already had an established brand when we got to work. They had a logo recognized by many of their customers and with the...
by Jennifer Calero | Branding, Marketing for Small Businesses, Marketing Strategy
I’ve been hard at work this past month working on some new things for my business! When I originally started this venture, I was basically offering freelance marketing services. I was functioning as a marketing manager would if you hired them to be on your...
