by Jennifer Calero | Aug 3, 2022 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
The last quarter AND your busy season is almost here! The holidays are a busy time for beauty services providers which means it’s often the time marketing functions fall to the way side. So, before you get busy, I suggest you do a marketing audit AND map out...
by Jennifer Calero | May 19, 2022 | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
Some MedSpas and beauty service providers are super busy in the summer, while others experience a “Summer Slow Down”. Dips in business can happen any time of year. If you feel like you’re experiencing a Summer Slow Down, DON’T PANIC! ...
by Jennifer Calero | Apr 7, 2022 | Branding
Brand Board. Brand Guide. Brand Standards. There are many different names for what I refer to as a brand board. Regardless of what you call it, a brand board should be an important piece of your beauty business’s strategy. Why do I need a brand board? Before I...
by Jennifer Calero | Mar 15, 2022 | Marketing Strategy
How are you tracking success in your beauty business? Most owners gauge success by how much money is in their bank account. Of course that’s a good start, but it’s also important to understand what’s working and what’s not in case that bank...
by Jennifer Calero | Feb 11, 2022 | Marketing for Small Businesses
If you’re still using stock photography on your website and social media, listen up! It’s time to invest in you and your business this year. In this post I’ll explain why you need to make booking a brand photoshoot a priority and start building a...
