by Jennifer Calero | May 18, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing for Small Businesses, Social Media
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play an important role in your strategy. Your website needs to be optimized so you’re coming up under location based searches and you MUST have a Google Business...
by Jennifer Calero | May 4, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
As we approach the mid-year mark, it’s a great time to consider conducting a marketing audit on your business. A marketing audit is the process of taking a step back and evaluating every aspect of your marketing strategy. When done correctly, a marketing audit...
by Jennifer Calero | Apr 9, 2021 | DIY Marketing, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Small Business Tips
Do you have a referral program? Whenever a new client comes to me for marketing help, one of the first questions I ask is “do you have a referral program?” I often hear things like, “I thank clients if they send someone to me, but I don’t...
by Jennifer Calero | Mar 22, 2021 | Employee Communications, Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
Internal communications should be part of your marketing plan. When business owners think of a marketing plan, they often think about external communications…things their customers and potential customers see. Businesses communicate with their customers in...
by Jennifer Calero | Mar 9, 2021 | Online Presence, Website Design and Development
Just like your house, spring cleaning for your website should be on your to-do list this time of year. Updating your site can be hard to stay on top of because let’s face it, if it’s up and running, many of us don’t have time to revisit it as much...
