by Jennifer Calero | Promotions
If you’re still working on your holiday promotions, time is ticking! Black Friday officially kicks off the holiday shopping season which means you’ve only got a few short weeks to finalize your promotions, promote them AND start generating sales. To plan...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
Planning a holiday event at your MedSpa or studio is a GREAT way to get clients into your business. Many business owners see events as “nice things to do” or just a way to say thank you. While they definitely can be just that, when you plan an event...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers
The last quarter AND your busy season is almost here! The holidays are a busy time for beauty services providers which means it’s often the time marketing functions fall to the way side. So, before you get busy, I suggest you do a marketing audit AND map out...
by Jennifer Calero | Marketing for MedSpas, Marketing for Salons, Marketing for Skin Care Providers, Marketing Strategy
Some MedSpas and beauty service providers are super busy in the summer, while others experience a “Summer Slow Down”. Dips in business can happen any time of year. If you feel like you’re experiencing a Summer Slow Down, DON’T PANIC! ...
by Jennifer Calero | Branding
Brand Board. Brand Guide. Brand Standards. There are many different names for what I refer to as a brand board. Regardless of what you call it, a brand board should be an important piece of your beauty business’s strategy. Why do I need a brand board? Before I...
