Blog
Marketing Tips and Information from Jenn
3 Promotions to Try This Holiday Season
If you're still working on your holiday promotions, time is ticking! Black Friday officially...
Planning a Holiday Event That Generates Revenue
Planning a holiday event at your MedSpa or studio is a GREAT way to get clients into your...
Two Things To Do Now to Make The Last Quarter a Success
The last quarter AND your busy season is almost here! The holidays are a busy time for beauty...
5 Things To Do During a Summer Slow Down
Some MedSpas and beauty service providers are super busy in the summer, while others experience a...
How to Use Your Brand Board
Brand Board. Brand Guide. Brand Standards. There are many different names for what I refer to as...
How are you tracking success?
How are you tracking success in your beauty business? Most owners gauge success by how much money...
5 Reasons to Get Professional Photos Plus a FREE Brand Photoshoot Checklist
If you're still using stock photography on your website and social media, listen up! It's time to...
Squarespace vs. WordPress
In every business group I'm in online I see the question regularly; "when it comes to Squarespace...
3 Reasons to Run the Same Promos Every Year and How to Do It Successfully
Many MedSpa owners get caught up trying to come up with new promotions month after month. Let me...
The Importance of Email Just Became Crystal Clear
For the first time in many years, the importance of email marketing became crystal clear when...
Why I don’t recommend cross posting from Instagram to Facebook
Cross posting from Instagram to Facebook (or vice versa) is now a built in feature on both...
Mom Groups for Local Marketing
For service based businesses, like salons, MedSpas and estheticians, local marketing needs to play...
It’s Time to Do a Marketing Audit
As we approach the mid-year mark, it's a great time to consider conducting a marketing audit on...
Why You Need a Referral Program
Do you have a referral program? Whenever a new client comes to me for marketing help, one of the...
Internal Communications and Your Marketing Plan
Internal communications should be part of your marketing plan. When business owners think of a...
Spring Cleaning for Your Website
Just like your house, spring cleaning for your website should be on your to-do list this time of...
Spring Events to Grow Your Beauty Business
Spring events are a great way to get people in to your business after a long winter! They are...
Why Beauty Businesses Need an Employee Handbook
If you have employees, you NEED an employee handbook! I just went through the process of helping a...
Why You Should Never Stop Marketing
When you're busy, it can be tempting to stop marketing your business. Marketing is typically one...
Tips on Taking the Best Before & After Photos
Sharing before and after photos is one of the best ways to grow your business! That said, sharing...
How to Create a Great Client Experience After COVID
Re-opening after COVID-19 will present some challenges in terms of keeping yourself and your...
Preparing for the Future: What You Can Do NOW to Make Your Business Rock Solid
Did you have a plan to keep your business afloat and navigate the COVID-19 shutdown? I know I...
Minimize the Impact Coronavirus Has On Your Business
The Coronavirus is starting to make an impact on businesses across the U.S. as it takes the...
Branding for the Beauty Industry: Why Beauty Business Owners Need to Focus on Branding
[vc_row][vc_column][vc_column_text] Is there a need for branding in the beauty industry? Yes, you...
Case Study: Generating Revenue While You’re on Vacation with Email
As a business owner, time is money. So, when you decide to take a vacation, it can mean you...
What To Do When Business is Slow
No matter how big or small, all businesses experience ups and downs. When business is slow and...
A Small Business’s Guide to Creating Brand Loyalty
As a small business owner, brand loyalty is definitely a topic that should be at the forefront of...
5 Ways to Improve Your Marketing This Year
This post was going to be about marketing trends and other things that developed in the industry...
5 Ways an Ugly Website Can Hurt Your Business
Do you have an ugly website? Be honest with yourself. If there is even a doubt in your mind that...
5 Marketing Lessons You Can Learn From Trump
It's been just about week since the big election. Now that the dust has settled, I've had a...
How to Create a Membership Program for Your Business
Thinking about adding a membership program to your business? Adding a membership program can be a...
What is a brand board?
And how do I use it in my branding? Branding is a confusing topic to many business owners....
How to Like Pages as Your Business Page on Facebook
[vc_row][vc_column][vc_column_text]You may ask, why do you I need to like other pages as...
10 Things To Do Before You Start Your Website Design Project
Building a new website is a big project. When a small business owner decides they are ready for a...
Facebook Updates
[vc_row][vc_column width="1/2"][vc_column_text]Let's talk about Facebook updates. They can be a...
How to Successfully Outsource Your Marketing
Is it time to outsource your marketing? Many small business owners struggle to stay consistent...
5 Marketing Lessons We Learned in 2015
When you think about marketing do you feel like the woman in this picture? If so, this post is...
What To Do When You Think Social Media Isn’t Working for Your Business
It can be difficult to judge whether the hard work and time you invest in social media is working...
5 Things You Can Do to Improve Your Business’s Online Presence
Do you want to improve your business's online presence? Of course you do, most small business...
3 Reasons Your Social Savvy Kid Shouldn’t Handle Your Company’s Social Media
Having a social savvy kid can come in handy as a parent learning to navigate the world of social...
Low Cost Marketing Ideas to Grow Your Business
Determining what your marketing budget is, if any, should be an important part of every small...
Is Not Having a Marketing Plan Hurting Your Business?
Let's be honest, writing a marketing plan isn't all that fun. In fact, authoring a marketing plan...
How to Get the Most Out of Your Marketing Team
Getting the most out of your marketing team is important when justifying the expense of...
Marketing Support for Direct Sales Professionals
Did you know that Small Talk also provides marketing support for direct sales professionals? It's...
Employees and Your Business Facebook Page: What You Need to Know to Keep Your Company Safe
I hear from small business owners all the time that they are "just going to have their employee...
Buyer Beware: Monthly Marketing Programs with Fees
Ahhh monthly fees. We have them for many things and if you own a business you may be in a monthly...
An Instagram Trick Desktop Lovers Need to Know About
Instagram is a photo based social media platform that more and more businesses are using to gain...
Client Success Story: Building a Brand
I love building brands. It's one of my favorite marketing solutions to offer. In the case of one...
What is marketing project management?
When you are growing a small business, marketing is important. You can't expect people to just...
The Website Update That NEEDS to Be On Your To-Do List
Our friends at Google are at it again! Google, the industry giant that is known for dominating...
Why You May be Losing Facebook Likes
Keep an eye on your Facebook business pages! Starting March 12th you may find that you are losing...
3 Tips for Staying Focused on Your Business
While being in business for yourself can be very rewarding, the truth is it can also be very hard....
New Year = New Name, New Logo and New Marketing Services
I've been hard at work this past month working on some new things for my business! When I...
How to Avoid Planning Paralysis in 2015
Like many, for me, the new year is a time to reflect on the last 12 months and plan for...
Facebook: Do it right or don’t do it at all
Facebook has certainly thrown some changes at business page owners over the last year and I have...
5 Marketing Lessons I Learned In 2014
The end of the year is the perfect time to step back and reflect and on what you learned over the...
3 Tips to Help Improve Your Marketing This Holiday Season
It's a hectic time of year. If you own a small business, managing your marketing, running your...
Client Success Story: The Power of a Marketing Plan
I'm a planner. I plan everything. I still use a pen and paper planner to map out all of life's...
Facebook Fans: Quality vs. Quantity
When you click on a Facebook business page and they have thousands of fans does that impress you?...
How can I help you?
Do you have a to-do list that is a mile long? Are your marketing projects getting pushed to the...
2015 Marketing Trends: 5 Things That Need To Be In Your Plans
2015 marketing trends have already started to surface. I know what you're thinking "we haven't...
Client Success Story: Email Marketing Pays Off!
Email marketing is not the latest and greatest buzz in the marketing world. However, it is an...
3 Marketing Tasks You Need to Do in September
September is a great month, one of my personal favs to be honest. Why do I love Fall so much?...
5 Marketing Resources Most Direct Sales Consultants Have..But Never Use!
Joining a direct sales company can be a great way to start your own business without the same...
Do I need a contact form on my website?
I work with clients to both create websites and also upgrade their existing websites. In many...
3 Steps to Using the Facebook “Save” Feature
Have you ever been scrolling through your news feed and seen an article you'd like to read but...
Client Success Story: The Start of a Great Brand
Every great brand has to start somewhere and there is nothing better than being in on the ground...
What happened to word of mouth?
I recently read an article on Forbes that talked about the importance of word of mouth marketing...
3 Reasons to Work on Your Marketing Strategy Now
What is your marketing strategy? I've been talking with one of my client's about their marketing...
How to Work with a Graphic Designer to Create a Logo You Love
Since I've been talking about branding on the blog lately, I thought it would be a good time to...
What is Branding?
In the past week I've had several conversations about branding so I thought it would be a good...
4 Steps to Get You Started Using LinkedIn
LinkedIn is one of the fastest growing social networks around. Despite that statistic, I find a...
Client Success Story: How I am Growing One Client’s Facebook Page
When it comes to social media, you'll find a lot of people in the industry calling themselves...
Does Direct Mail Still Work?
Many small businesses ask me what they can do to get in front of their target audience when they...
3 Ways to Kill Your Marketing Efforts
Did you know that there are some small businesses wasting their money on marketing? I bet that's...
3 Things to Do After a Networking Event to Grow Your Business
Even though a lot of our professional interactions happen from behind the computer screen these...
Spring Cleaning for Small Business Owners: 5 Areas of Your Marketing Program that Need Attention Now
I love Spring cleaning! Don't think I am crazy, I actually do like cleaning. I love the feeling...
5 Things Not to Say on Facebook When You Are Friends With Your Clients
If you want to use Facebook for business, I always suggest you create a business fan page. I am a...
How do I start a blog for my business?
One of the biggest marketing trends experts are talking about this year is content marketing....
3 Networking Tips Every Small Business Owner Can Use
While social media has become a popular way for business owners to connect, networking in person...
Customer Service – How a Small Business Can Compete with a National Brand
You can have the biggest marketing budget in the world and the best product but if your customer...
Know When to Say No to a DIY Project
A while back I did a guest post for another site about DIY marketing resources that can help small...
3 Steps to a Better Social Media Strategy in 2014
When you work with social media as I do, it is easy to get wrapped up in working on your client's...
When Your Social World Meets Your Real World – One Mistake to Avoid
Many people don't understand social media and don't understand how it can benefit their business....
Welcome from your Independent Marketing Manager
Welcome to my blog, I'm Jennifer Calero, your Independent Marketing Manager. What's an...
Marketing Services by Small Talk
Branding
- Logos
- Brand Boards
- Key Messaging
- Guest Experience
- Marketing Collateral
Marketing Content
- Email Campaigns
- Social Media Posts
- Blogs
- Websites
Website Design
- Squarespace
- WordPress
- Shopify
Consulting
- Brainstorming Sessions
- Business Growth and Development
- Marketing Strategies
Canva Design
- Branded Social Media Graphics
- Social Media Templates
- Event Signage or Collateral
I can also help with:
- SEO
- Google Ads
- Facebook Ads
- Graphic Design Projects